12/24/2023 0 Comments Hard rock casino vegas owner"I'm excited for the opportunities that lay ahead for the property, its people and the entire Las Vegas Strip with this prime location now under Hard Rock's leadership. "Mirage employees have delivered unparalleled service and experiences over the past three decades, and we are forever thankful for their work to make The Mirage such an iconic, world-class destination," Bill Hornbuckle, MGM's CEO, said in a news release Monday. MGM executives say they will license The Mirage name and brand to Hard Rock for up to three years as rebranding plans are finalized. MGM Resorts bought the property in 2000 and reached an agreement to sell it to Hard Rock last year. The Mirage opened in 1989 under the direction of Steve Wynn. The resort will now use Hard Rock's loyalty program, called "Unity." Daily operations will continue under The Mirage brand, and all room reservations and group bookings will be honored with no further action required. will retain the real estate, with Hard Rock entering into a long-term lease agreement.Įxecutives have said they plan to keep The Mirage open until the renovation and rebranding of the property are complete. Under the terms of the agreement, Hard Rock has paid $1.075 billion in cash for the operating assets of the Las Vegas Strip property to MGM Resorts.
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